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Roster agencies on alert as Philadelphia calls DM pitch

By Matt Williams, campaignlive.co.uk 11 March 10, 12:15

The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned ...

Ruby wins Glenfiddich DM and digital tasks

By Kate Nettleton, campaignlive.co.uk 11 March 10, 11:50

Drinks, handled the process. In the past Kitcatt Nohr Alexander Shaw has produced a number of CRM campaign's for Glenfiddich, after picking up the global CRM account in April 2008. It did not pitch ... global CRM and digital activity. While JPMH will develop the "explorers" initiative globally, Ruby ...

The Economist seeks agency for DM business

By Matt Williams, campaignlive.co.uk 11 March 10, 11:10

The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...