B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
