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Hotline: PictureBox seeks CRM agency

20 Jan 2012

platform, is looking for a CRM agency. The company is approaching agencies directly as it looks to increase

L'Oreal unveils £20m online CRM campaign

07 Dec 2011 | by Sarah Shearman

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

National Express shifts focus to CRM

15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...

Kellogg turns to Epsilon for global CRM

25 Aug 2011 | by Daniel Farey-Jones

and CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg ...

Channel 4 in 'multimillion' pound data and CRM investment

24 Aug 2011 | by Daniel Farey-Jones

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...

Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM

20 Apr 2011 | by Alan Mitchell

relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...

Quiksilver ramps up CRM strategy

14 Apr 2011 | by Sara Kimberley

Clothing retailer Quiksilver is ramping up its pan-European customer loyalty marketing programme by targeting customers through mobile and social media.

JWT names Marius Bartsch CRM chief

14 Apr 2011 | by Matt Williams

will be responsible for developing the agency's CRM capabilities, reporting directly to the chief executive, Guy ... the agency 18 months ago. Hayward said: "As part of our integrated offering, we're reinforcing our CRM ...

Elvis lands digital and CRM for Yakult

07 Apr 2011 | by Sara Kimberley

Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...

Sony Ericsson draws up CRM plans to boost consumer loyalty

10 Feb 2011 | by Ed Owen

relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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