Starwood Hotels kicks off pitch for global CRM business
27 Aug 2009 | by Matt Williams
for a direct marketing network to handle its global CRM business.
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Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
Seamless CRM through customer magazines
25 Jan 2008
Customer Relationship Management or CRM is such an example, but while it failed to make ... publishing perfectly encapsulates the spirit of CRM. The channel -- the second fastest growing in the UK ... drive, supporting and encouraging the other channels, proving that a rich seam of CRM can run, alive ...
Goodfellow joins MEN Media as CRM chief
06 Nov 2007 | by Jacquie Bowser
LONDON - MEN Media, publisher of the Manchester Evening News, has appointed Mark Goodfellow to the new position of customer relationship manager.
Google in talks with CRM software company Salesforce.com
22 May 2007 | by Staff
LONDON - Google is likely to step into the CRM software arena, according to reports claiming...According to the Wall Street Journal, the alliance will probably lead to Google s web-based applications such as instant messaging and spreadsheets being integrated with Salesforce.com s web-based CRM software. If a partnership does emerge, it will be a threat to Microsoft, which has a CRM offering ...
Trinity Mirror invests in mobile CRM platform
19 Mar 2007 | by Daniel Farey-Jones
Enpocket allowing the publisher to handle mobile CRM across its media portfolio.
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Xfm establishes CRM programme with hire from Draft
03 Aug 2006 | by by Daniel Farey-Jones
LONDON - Alternative music station Xfm is establishing its own CRM programme and has appointed...Xfm is part of radio group GCap Media, which has upped its investment in CRM to increase revenue growth and profitability. In November, GCap promoted Kate Simon, who had led CRM at its national station Classic FM, to the role of group director of CRM. Simon is currently on maternity leave ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
