L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
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Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
Elvis lands digital and CRM for Yakult
07 Apr 2011 | by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...
StrongMail aims to create social CRM agency with acquisitions
29 Jul 2010 | by Jennifer Whitehead
social CRM agency and a New York office.
Mini kicks off hunt for online CRM agency
17 Sep 2009 | by Claire Billings
LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.
Starwood Hotels kicks off pitch for global CRM business
27 Aug 2009 | by Matt Williams
for a direct marketing network to handle its global CRM business.
Twitter CRM platform raises $1.1m first round funding
10 Jul 2009 | by Dan Leahul
ushered in a new era of social CRM for businesses. "We're thrilled have such a prestigious roster ...
Nikon shifts CRM account to DCH
28 Apr 2009 | by Joe Thomas
LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against
Jobsite picks Neolane for database and CRM software
21 Jan 2009 | by Daniel Farey-Jones
LONDON - Online recruitment business Jobsite is to use Neolane software to manage its customer database and automate the creation and delivery of its job alert and marketing emails.
Choice Hotels Europe hires Spinnaker for CRM work
20 Jan 2009 | by Jacquie Bowser
Spinnaker will develop a campaign to encourage 100,000 prospects and customers of the hotel chain to opt in to an email communications programme, enabling Choice to migrate from a predominantly print based CRM programme to a digital based programme. Amy Ziegenfuss, marketing director at Choice Hotels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
