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The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...
of games including Fifa, Need for Speed and Mass Effect. TBWA\London will handle digital, social, CRM ... in Manchester as EA boosts investment in CRM across Europe. TBWA's Sydney agency, Whybin\TBWA, will handle EA's Asia-Pacific CRM activity. In February, EA retained Wieden Kennedy Amsterdam alongside AKQA ...
L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.
global CRM account....and was handled directly by Maserati. WDMP will now be responsible for developing and implementing a global CRM ... agency for its CRM business. Maxus will continue to handle its UK media account. Last year, Maserati ... , said: "WDMP has been tasked to deliver a CRM strategy that will drive customer engagement that creates ...
will be responsible for developing the agency's CRM capabilities, reporting directly to the chief executive, Guy ... the agency 18 months ago. Hayward said: "As part of our integrated offering, we're reinforcing our CRM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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