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TMW delivers Nissan after-care CRM drive

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email..., contains unique messages to owners and directs drivers to the Care website. Yasmin Al Jeboury, CRM ... for its CRM programme , with TMW leading the creative. ...

Rocco Forte set for CRM activity

The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.