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Kellogg turns to Epsilon for global CRM

and CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg ...

Think BR: CRM and a sledgehammered Lamborghini

management right. The story highlights the importance of CRM for luxury brands. With luxury cars, a brand ... relationship. The term CRM is certainly not glamorous, but it's crucial - managing a relationship with a ...

Quiksilver ramps up CRM strategy

Clothing retailer Quiksilver is ramping up its pan-European customer loyalty marketing programme by targeting customers through mobile and social media.

TMW delivers Nissan after-care CRM drive

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email..., contains unique messages to owners and directs drivers to the Care website. Yasmin Al Jeboury, CRM ... for its CRM programme , with TMW leading the creative. ...

StrongMail aims to create social CRM agency with acquisitions

social CRM agency and a New York office.

Twitter CRM platform raises $1.1m first round funding

ushered in a new era of social CRM for businesses. "We're thrilled have such a prestigious roster ...

Marketing Society CRM award goes to More Th>n

Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided ...

Admiral Group selects Sword Ciboodle for CRM expertise

LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...be with a traditional CRM package." Admiral has outsourced a number of IT projects to The Sword Group ...

HS&P launch CRM product for football clubs

The new product will include advice on CRM and illustrate how it is used in other sectors. It will also seek to help clubs grow and improve their databases and create uplift in non-core areas ... shows us that there are CRM principles that can be transferred and adapted to the football sector ...

Jobsite picks Neolane for database and CRM software

LONDON - Online recruitment business Jobsite is to use Neolane software to manage its customer database and automate the creation and delivery of its job alert and marketing emails.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.