L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
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TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...
Facebook urges brands to adopt social CRM
13 Jul 2011 | by Nicola Clark
Facebook is putting social CRM and the trust that consumers put in their friendship networks...companies integrate with Facebook. "Social CRM is the ultimate opportunity for marketing and IT to come ...
Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
20 Apr 2011 | by Alan Mitchell
relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...
Sony Ericsson draws up CRM plans to boost consumer loyalty
10 Feb 2011 | by Ed Owen
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
PROMOTIONAL FEATURE: Why CRM holds the key to unlocking customer value
12 Jul 2010 | by David Beard
CRM is helping many businesses move out of recession, and it's evolving with the times too, says...are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...
Athletics body UKA names Goodform as CRM agency
25 Jun 2009 | by Staff
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
Nikon shifts CRM account to DCH
28 Apr 2009 | by Joe Thomas
LONDON - Nikon has appointed DCH to handle its digital CRM strategy following a pitch against
Sony hires agency for CRM account
27 Apr 2009 | by Joe Thomas
LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
