Benecol appoints agency for CRM
16 Sep 2008 | by Ed Kemp
LONDON - Benecol has hired Chemistry to handle its customer relationship marketing programme.
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Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...
QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
Direct brief: CrossCountry appoints Honeycomb as CRM partner
12 Aug 2008
CrossCountry, the Arriva-owned train operator, has appointed software firm Honeycomb as its CRM
Boots reviews CRM account for Advantage Card
06 Aug 2008 | by Ed Kemp
LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity...Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London. The pharmacy, health and beauty retailer has drawn up a shortlist of agencies to pitch for the CRM programme. Boots Health Beauty magazine ...
Careers: Brand manager of the week - Peter Lee, CRM manager, Land Rover
15 Jul 2008
- Describe yourself in three words. Pragmatic, empathic, thrifty.
Marketing Mix: Pen Portrait - Hans Rutlin, CRM and internet manager at Ford UK
19 Feb 2008
Here we have someone who absolutely thrives on challenge and handles it with such a degree of confidence that you can't help but go along with him.
Direct: Charles Tyrwhitt assigns CRM job
09 Jan 2008
Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.
Direct: Rocco Forte set for CRM activity
10 Oct 2007
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
The agency will develop both on- and offline CRM communications for the luxury hotel chain in a bid to boost repeat bookings and encourage customers to visit more of its hotels around the world. The initial campaign for the recently rebranded Rocco Forte Collection focuses on the opening of two hotels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
