StrongMail aims to create social CRM agency with acquisitions
29 Jul 2010 | by Jennifer Whitehead
social CRM agency and a New York office.
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MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
PROMOTIONAL FEATURE: Why CRM holds the key to unlocking customer value
12 Jul 2010 | by David Beard
CRM is helping many businesses move out of recession, and it's evolving with the times too, says...are already taking a more intelligent approach to finding new business, and at the heart of this is CRM ... for CRM has never been stronger. Because at the heart of a good CRM system is the ability to get ... the potential for cross-selling is at its highest. And by blending the CRM system with the back-office system ...
AIS picks up Pizza Express CRM brief
03 Jun 2010 | by Matt Williams
The agency won the account after a pitch process that began in April. AIS will now work on a variety of CRM campaigns for Pizza Express. The restaurant chain has not previously worked with a retained direct agency, but is now keen to increase its DM activity. Its creative agency is Work Club ...
Pizza Express seeks dedicated shop for CRM
22 Apr 2010 | by Matt Williams
its CRM account....time that the restaurant has used a dedicated direct marketing agency for its CRM work. Pizza Express ...
Premier Inn seeks shop for CRM task
26 Nov 2009
. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...
Miele starts agency search for CRM task
05 Nov 2009
LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer
The World: New York - Rapp lands $20m Viagra digital and CRM tasks
23 Oct 2009
and CRM accounts for its Viagra brand.
Bluewater puts CRM work up for grabs
24 Sep 2009
LONDON - Bluewater is seeking a direct agency to handle its customer relationship marketing.
Mini kicks off hunt for online CRM agency
17 Sep 2009 | by Claire Billings
LONDON - Mini, the BMW-owned car brand, is looking for an agency to handle its online loyalty and customer relationship marketing activity.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
