Miele starts agency search for CRM task
05 Nov 2009
LONDON - Miele is looking for an agency to create an ongoing CRM programme for its consumer
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TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
Sony hires agency for CRM account
27 Apr 2009 | by Joe Thomas
LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel, head of CRM at Sony UK, hopes that the work will bring Sony closer to customers in a measurable way ...
Sony appoints SmartFocus to improve CRM capability
04 Dec 2008 | by Jacquie Bowser
The SmartMarketer software will give Sony the ability to analyse customer data from multiple sources, allowing the electrical goods manufacturer to segment customers and target CRM campaigns at selected groups. Sony can then also analyse the effectiveness of these campaigns. Christian Luecke ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
Virgin Games appoints Silverpop to develop email CRM
07 Sep 2007 | by Nikki Sandison
LONDON - Virgin Games has appointed email marketing firm Silverpop to develop an email CRM...Silverpop will work with Virgin Games CRM team to tailor email content to customer preferences gathered from profiles and activity on its poker, casino, bingo and bets games. The programme will include time-triggered emails, along with updates on Virgin Games loyalty points scheme - V Points - designed ...
Nissan awards pan-European CRM brief to TMW
12 Dec 2006 | by by Ed Kemp
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
CMW holds on to FlyBe online CRM account
13 Nov 2006 | by by Daniel Farey-Jones
LONDON - CMW Interactive has retained FlyBe's online CRM and loyalty marketing business after
Mazda backs CRM drive with customer magazine
07 Nov 2006 | by by Melanie Godsell
LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty
Thomson Holidays assigns £2m CRM task to WDMP
17 Oct 2006 | by by Ed Kemp
of CRM, Phillip James. The account had previously been handled by Bright, which repitched for the work ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
