Athletics body UKA names Goodform as CRM agency
25 Jun 2009 | by Staff
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
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Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
20 Apr 2011 | by Alan Mitchell
relationship management (or VRM), which is a mirror image of customer relationship management, or CRM. Under CRM, organisations equip themselves with the tools to manage their relationships with their customers ... 's initiative could be profound. They unfold at three levels: fixing the current flaws in CRM; moving toward a ...
SLM appoints Black Sun for CRM drive
17 Sep 2008 | by Nikki Sandison
authorities in the UK, has appointed Black Sun to create a CRM programme to encourage its members to be more...with SLM to create a CRM programme that maximises member value and achieves its business objectives. SLM ...
Royal Mail launches combined DM and digital media CRM service
19 May 2008 | by Jacquie Bowser
LONDON - Royal Mail has launched a customer relationship management service, which combines traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna.
Novartis hands Aclasta CRM task to MRM Worldwide
25 Jan 2006 | by by Daniel Farey-Jones
LONDON – MRM Worldwide has won the European patient CRM business for Aclasta, a drug developed...global CRM roster. Colin Foster, new channels manager at Novartis, said: "In pitching ... to execute complex global CRM programmes. Its experience and insight will prove a valuable asset as we look ...
City & Guilds appoints Red C for CRM strategy
19 Jan 2006 | by by Daniel Farey-Jones
team and its strong credentials in CRM, especially in the B2B and public sector arenas, makes it a ...
AstraZeneca seeks agency for Crestor CRM strategy
28 Jan 2005 | by Staff,
LONDON – Pharmaceuticals giant AstraZeneca is seeking a direct marketing agency to handle below-the-line activity on a global basis for its Crestor brand, a medicine for people with high cholesterol.
Teacher Training Agency invests £10m in CRM
04 Mar 2004 | by Ben Bold,
Its "Use your head. Teach" ad campaign has raised enquiries about teaching by 50%. This has encouraged the TTA to boost its CRM focus across areas such as its teacher information line, customer care, and graduate and overseas-trained teacher programmes. The organisation has award-ed a three-year contract ...
SMA Nutrition targets new parents with CRM strategy
16 Dec 2003 | by Claire Billings,
mothers as part of a new CRM programme developed by Haygarth.
TfL to focus on CRM in review of £2m account
11 Jul 2003 | by Ben Bold,
would also include managing CRM work. The transport body has recently launched Oyster, a smartcard ... , will allow TfL to capture data on its customers. Marson added that CRM is an important part of TfL ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
