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Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

BAA seeks CRM agency to handle loyalty programme

27 Oct 2011 | by Matt Williams

BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.

National Express shifts focus to CRM

15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

and value of its CRM programme, National Express Offers....The coach operator will target key demographics through the development of detailed consumer understanding, marking a significant change from its previous price-led approach. The advertising and CRM account for National Express, worth 5m, will be handled by McCann Erickson Birmingham. Susanna ...

Whitbread reviews CRM across brand portfolio

04 Aug 2011 | by Matt Williams

Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...

Gatwick Airport hunts CRM and digital shop

25 Nov 2010 | by Sara Kimberley

Gatwick Airport is seeking an agency to handle its customer relationship marketing and digital account.

Monarch appoints WDMP to CRM brief

14 Oct 2010 | by Sara Kimberley

Monarch, the airline and travel group, has appointed WDMP to handle its customer relationship marketing after a competitive pitch.

Premier Inn seeks shop for CRM task

26 Nov 2009

. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...

Starwood Hotels kicks off pitch for global CRM business

27 Aug 2009 | by Matt Williams

for a direct marketing network to handle its global CRM business.

Choice Hotels Europe hires Spinnaker for CRM work

20 Jan 2009 | by Jacquie Bowser

Spinnaker will develop a campaign to encourage 100,000 prospects and customers of the hotel chain to opt in to an email communications programme, enabling Choice to migrate from a predominantly print based CRM programme to a digital based programme. Amy Ziegenfuss, marketing director at Choice Hotels ...

TUI to consolidate CRM accounts across travel brands

14 Jan 2009 | by Alex Brownsell

TUI is shortlisting agencies for the combined CRM account for its Thomson Holidays and Portland Direct brands. WDMP, the incumbent on the Thomson CRM account, and McCann Erickson, the incumbent ... . A decision is expected in March. Jeremy Gidley, general manager of CRM at TUI Travel, said ...

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