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Lucre handed branding and CRM brief by Portal

Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.

Agencies line up for Asda CRM business

The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...

PictureBox seeks CRM agency

an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...

Hotline: PictureBox seeks CRM agency

platform, is looking for a CRM agency. The company is approaching agencies directly as it looks to increase

TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.