Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
database design on the agency's RBS and LG CRM programmes. Finally, Katie Craig joins from Cambridge ...
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Honda launches online customer panel through HS&P
04 Dec 2009 | by Jacquie Bowser
LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda
Youth marketing: four trends in reaching the CyberGens
22 Sep 2009 | by David Benady
motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...
Twitter-focused UK start-up launches with big media clients
08 Apr 2009 | by Dan Leahul
called Twitter Partners, which plans to offer services from consultancy to customer insight, CRM..., CRM, buzz monitoring, virtual focus groups and corporate reputation management. It will initially ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
Marketing Digital Report: Search - A measured approach
26 Mar 2008
the web analytics system to tie up with the CRM system. This will join the dots, but is often where ...
Direct: Charles Tyrwhitt assigns CRM job
09 Jan 2008
Shirt maker Charles Tyrwhitt has hired more2 to develop its CRM and data strategy.
Media Perspective: Super-precise data capture may be too much information
30 Nov 2007 | by Russell Davies, russell@russelldavies.com
of the emerging idea of "vendor relationship management"? Try Googling it. It's described as the reciprocal of CRM ...
Illuminas expands marketing science team
08 Oct 2007 | by Nikki Sandison
, segmentation, market simulation models, data mining of CRM databases and statistical modelling. He has 20 ... , said: For some time now we have seen an increase in client demand for integrating survey data and CRM ...
Direct: White Company awards CRM job
08 Aug 2007
Home-accessories and clothing brand The White Company has appointed more2 to develop its customer acquisition and retention programme.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
