Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury
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Travelex hires former HBOS marketing head
18 Oct 2010 | by Daniel Farey-Jones
Hanson, who left HBOS last year, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 stores in 25 regions worldwide. Peter Jackson, CEO of Travelex, said: "Philip's experience of working with leading brands will be invaluable as we look to build ...
PriceRunner to launch integrated Christmas ad push
30 Nov 2007 | by Alex Donohue
and CRM activity..... PriceRunner.co.uk said it had also devised on-site CRM activity featuring prize draws and the chance to win ...
Call centre staff retention levels still falling
02 Nov 2007 | by Alex Donohue
two years. This, CRM and multimedia will be the top three areas of technology investment between now ...
Aegis Group acquires Canada's Genesis Media
25 Oct 2007 | by Alex Donohue
The business, which is one of Canada s largest independent media agencies, offers CRM, digital, direct marketing and data analytics services to a range of clients. Aegis Group said the acquisition of Genesis Media , which has reported gross assets of around US$16.2m, would aid its expansion in Canada ...
Dunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few ...
Flytxt Neon promotes Williams to chief executive officer
26 Jun 2007 | by Alex Donohue
and entertainment group Buongiomo, as the company decided to focus more on its mobile CRM platform, Neon. Williams ...
The Marketing Store hires David Bender as global CEO
26 Jan 2007 | by by Daniel Farey-Jones
and has headed agency services in Canada, handling CRM for Nissan. If you have an opinion on this or any ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
