Tuborg replaces Amstel as sponsor of The Big Chill
09 Jun 2010 | by Joe Thomas
, with the agency managing its CRM and digital, as well as its experiential activity. Last summer, the brand ...
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M&S targets 16-34 crowd with X Factor tie up
19 Aug 2011 | by Daniel Farey-Jones
While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...
Rubicon signs up as cricket partner with the ECB
21 May 2010 | by Joe Thomas
efforts in digital channels in support of its CRM scheme, 12th man, as well as further harness social ...
Nintendo to tap into rugby fanbase at Twickenham
04 Nov 2009 | by Jacquie Bowser
and Wii Fit Plus will be promoted through an integrated marketing campaign across perimeter signage, CRM ...
O2 looks to lay Dome's past to rest
03 Apr 2007 | by Ed Kemp
s deal with the venue is a 6m-a-year naming-rights agreement, the mobile operator is putting CRM rather ...
Direct News brief: Cats Protection boosts CRM efforts
28 Jun 2006
Cats Protection is boosting its CRM efforts by relaunching its Cats Cabin sponsorship programme
IPA Effectiveness Awards 2005: Small agencies with big ideas
02 Dec 2005
marketing, Lloyds TSB Group Justin Sampson - Director of CRM, ITV Sales and chairman of Thinkbox Stephen ...
Guinness backs Lions tour with commemorative mailing
09 Jun 2005 | by by Daniel Farey-Jones
20-34 on Saturday and Taranaki 14-36 yesterday. Guinness's CRM agency Tullo Marshall Warren ...
The Work: New Campaigns - UK
04 Feb 2005
PRE-LAUNCH CREDITS Project: Nissan Pathfinder pre-launch Client: Helen Perry, CRM controller ...
Subscription data health checks on offer at PPA event
02 Nov 2004 | by Daniel Farey-Jones,
, which is exactly why we are sponsoring this event. Our aim is to champion the wider issue of the CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
