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to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
While the ITV show appeals to all ages, its key demographic is 16-34, according to both ITV and show producer Fremantle Media. M S is planning to promote ticket giveaways for the live shows at Wembley Arena with in-store, CRM and online activity. An M S spokesman said it was too early to provide ...
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
to capitalise on the benefits of CRM, predominantly because it has less need to target specific viewers ...
motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...
The site is being redesigned to give better navigation. It will introduce a new search engine to give users faster access to information on artists and shows. The site will use trend forecasting, SEO and social media tools to boost traffic. CRM will be used more extensively to promote individual shows ...
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
mass CRM, data management and analytics, shopper marketing and so forth. The new, consolidated model ...
Project: Freelander 2 Client: Peter Lee, CRM and internet manager, Land Rover Brief: Increase sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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