My Media Week: Jonathan Foster Kenny, Bloomberg BusinessWeek
22 Apr 2010 | by Harriet Dennys
notes into our CRM tool Saleforce. I call Emilio, our Italian rep, to follow up on the proposals ...
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Harrods launches media division
23 Aug 2011 | by Maisie McCabe
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
How is the credit crunch affecting media?
07 Oct 2008 | by Staff
mass CRM, data management and analytics, shopper marketing and so forth. The new, consolidated model ...
Product placement 2.0
24 Jun 2008 | by Adam Woods
behind it. In addition to quality editorial content, these include micro-CRM, individual marketing ...
Seamless CRM through customer magazines
25 Jan 2008
Customer Relationship Management or CRM is such an example, but while it failed to make ... publishing perfectly encapsulates the spirit of CRM. The channel -- the second fastest growing in the UK ... drive, supporting and encouraging the other channels, proving that a rich seam of CRM can run, alive ...
Sears hands $740m media account to Havas agency
24 May 2007 | by Staff
( 100m) CRM and ad account to DraftFCB without a pitch. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
