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It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...
and CRM manager, Alexander Montuschi, who joined from Lastminute.com. He will oversee the marketing ... responsible for e-commerce, CRM, in cinema merchandising, marketing and PR communications. ...
mass CRM, data management and analytics, shopper marketing and so forth. The new, consolidated model ...
behind it. In addition to quality editorial content, these include micro-CRM, individual marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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