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How HTML5 is coming to the rescue of the ad industry

of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...

Sector analysis: Digital recruitment remains media's top priority

complete the course, which includes modules including customer relationship management (CRM ...

Digital report: The mobile challenge

of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...

Digital report: Ecommerce - The great ecommerce opportunity

.' Harsh reality CRM-driven, quasi-commercial activities avoid many of the harsh realities of hardcore ...

Guess pushes for social and e-commerce combination

Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...

Bauer appoints Silverpop to email marketing brief

LONDON - Bauer Media has appointed Silverpop to create a wide-ranging email CRM programme as part

Salesforce and Google team up for internet marketing business

According to Salesforce.com and Google, the venture will combine the CRM technology of Salesforce with the Google AdWords platform to create an integrated sales and marketing business for companies of all sizes that use the internet to drive revenue. Among the features of SalesForce Group ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.