Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
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How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...
LBi launches customer interaction department
24 Mar 2009 | by Jacquie Bowser
-fareast-language:#0400; mso-bidi-language:#0400;} The department will fuse together traditional CRM and "social CRM" thinking, offering a fresh approach to CRM strategy, implementation and programme management ... , Electrolux. Unsworth, LBi CRM practice director said there was a growing demand for this fresh approach ...
TMW to develop eCRM programme for Nissan Europe
12 Jan 2009 | by Jacquie Bowser
2007 and has since produced numerous European campaigns, including a personalized CRM programme ...
Marriott hands CRM duties to Broadsystem
16 Oct 2008 | by Dan Leahul
Broadsystem will create and manage all Marriott direct marketing campaigns and will also be responsible for the design, build and management of a customer relationship management (CRM) platform. Broadsystem will use Alterian technology to build the platform, having established a partnership ...
E-Dialog recruits EMEA vice-president of account services
16 Jul 2008 | by Nikki Sandison
was director of CRM at The Children's Place, a children's clothing retailer. Simone Barratt, managing ...
ITV adopts eCRM to stimulate viewing
31 Mar 2008 | by Darren Davidson
of dubz.tv, said: Whereas most CRM programmes are developed to increase incremental spend, broadcast ... the ezine. The Weatherfield Gazette is just one element of an ongoing programme of email-based CRM activity that is planned for the broadcaster. Hobbs said: The email environment is ideal to develop CRM strategies ...
Diageo appoints TMW to Gordon's direct account
14 Mar 2008 | by Ed Kemp
The account moves from Craik Jones Watson Mitchell Voelkel, which repitched for the business and had managed the account since 1999. Diageo called the pitch among its roster agencies, which include Arc, Chemistry and EHS Brann. TMW will now be tasked with a brief spanning direct mail campaigns, CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
