Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
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How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
Dixons 'Return Of The Jedi' by M&C Saatchi
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
Andrew Walmsley on Digital: The future is cheap
27 Jul 2011 | by Andew Walmsley
. Accounting and tax can come from Outright, CRM from Salesforce.com; today's start-up company can launch ...
Evolution of Marketing
28 Feb 2011 | by Joe Davis, CEO
-of-sale and CRM systems, and includes our marketing automation solutions for advertising, personalisation ...
Revolution Masterclass: Online video
15 Feb 2011 | by Trevor Clawson
as a sales resource, or it could be used as part of a CRM strategy." For instance, instructional ... the benefit of audio-visual aids. A commitment to CRM video also emphasises a brand's willingness to provide ... , while instructional videos serve a CRM purpose 3 Experiment: Use more than one piece ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
French Connection activates online customer reviews
02 Aug 2010 | by Sara Kimberley
and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
