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Lucre handed branding and CRM brief by Portal

Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.

The Work: New campaigns - UK

." FORD - THE RANGER CHALLENGE CREDITS Project: The Ranger challenge Client: Hans Rutlin, CRM ...

Conference Preview: Getting down to business

manager, CRM, global product marketing, BT Mobile; David Millican, marketing manager, corporate engagement ...

B2B: Making emails count

are sent regular email newsletters to encourage them to make a purchase. 'This is a sophisticated e-CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.