QVC assigns CRM business
09 Sep 2008 | by Ed Kemp
LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
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What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...
How not to overstep the mobile mark
29 May 2008
and effective communication vehicle. Evolving the usage of SMS as a CRM tool has meant that mobile marketing ...
Lexus hires The Listening Company for contact work
19 Feb 2008 | by Alex Donohue
manufacturer s Lexus Roadside Assistance. Matt Button, CRM and database marketing manager at Lexus, said: We ...
Call centre staff retention levels still falling
02 Nov 2007 | by Alex Donohue
two years. This, CRM and multimedia will be the top three areas of technology investment between now ...
AA Business Services hands online work to Inbox Digital
16 Feb 2007 | by by Daniel Farey-Jones
Group offer with an end-to-end digital CRM programme. Adrian Waters, head of SME at AA Business ... sophisticated e-CRM programme that will help us track, understand and respond to prospect behaviour from ...
Land Rover extends relationship with Ion Group
12 Jan 2007 | by by Daniel Farey-Jones
number of awards for customer service. Serge Sergiou, CRM manager at Land Rover, said: Ion Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
