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Citroen pushes DS5 model with interactive mailer

to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...

What digital marketers can learn from DM

at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...

Vodafone calls UK direct marketing review

The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...

Unopened direct mail rates fall in 2008

to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...

Regus hands eCRM account to Inbox

, said: "Inbox's track record of delivering first-class e-CRM campaigns for major business ...

Lexus hires The Listening Company for contact work

manufacturer s Lexus Roadside Assistance. Matt Button, CRM and database marketing manager at Lexus, said: We ...

Nissan to promote Micra and Note with mail-out

on selected models to enable recipients to view the additional features of the Nissan brands. Mo Dada, CRM ...

Call centre staff retention levels still falling

two years. This, CRM and multimedia will be the top three areas of technology investment between now ...

Thomson to target 1m customers with reminder mailings

The campaign, which begins at the end of January, will be the first marketing activity WDMP has carried out for Thomson, following its appointment last year to handle the travel company s customer contact and CRM strategy. Thomson said the mailings, which would take the form of a calendar, would ...

Land Rover extends relationship with Ion Group

number of awards for customer service. Serge Sergiou, CRM manager at Land Rover, said: Ion Group ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.