12 Mar 2012
| by Ed Owen
to stand out from its competitors."
The campaign was developed with CRM agency The Listening Company ...
20 May 2011
| by Kim Benjamin
at the forefront of customer relationship management (CRM).
Personalised mailing
Boots, for example, used ...
paper to online if the customer wishes.'
Standing out
Neil Warburton, CRM manager at clothing ...
08 Jul 2010
| by Matt Williams
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates all of Vodafone s DM, CRM and eCRM activity, across both its business-to-business and consumer ...
01 Oct 2008
| by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
03 Sep 2008
| by Jacquie Bowser
, said: "Inbox's track record of delivering first-class e-CRM campaigns for major business ...
19 Feb 2008
| by Alex Donohue
manufacturer s Lexus Roadside Assistance. Matt Button, CRM and database marketing manager at Lexus, said: We ...
30 Jan 2008
| by Jacquie Bowser
on selected models to enable recipients to view the additional features of the Nissan brands. Mo Dada, CRM ...
02 Nov 2007
| by Alex Donohue
two years. This, CRM and multimedia will be the top three areas of technology investment between now ...
16 Jan 2007
| by by Alex Donohue
The campaign, which begins at the end of January, will be the first marketing activity WDMP has carried out for Thomson, following its appointment last year to handle the travel company s customer contact and CRM strategy. Thomson said the mailings, which would take the form of a calendar, would ...
12 Jan 2007
| by by Daniel Farey-Jones
number of awards for customer service. Serge Sergiou, CRM manager at Land Rover, said: Ion Group ...