Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
Data specialist Twenty hit by revenue plunge
06 Oct 2011 | by Daniel Farey-Jones
as originally planned". CRM and analytics services accounted for revenues of 758,654, down 35% year on year ...
Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
Tangent One and Snowball in agency merger
18 Aug 2011 | by Daniel Farey-Jones
follows other below-the-line agency unions such as that between CRM agency Publicis Dialog and direct ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
at the forefront of customer relationship management (CRM). Personalised mailing Boots, for example, used ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ...
Nissan turns to Indicia for data insight
30 Mar 2011 | by Daniel Farey-Jones
for its CRM programme, which is led creatively by TMW...., will retain operational control of the database. Paul O'Neill, manager for sales and aftersales CRM at Nissan, said: "The leading-edge insight that Indicia will be able to bring will drive both our CRM ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
