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Taming the data deluge

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Historic Twitter data opens to brands

Twitter data for social media monitoring services, and has business intelligence and CRM applications ...

TAG Heuer switches CRM strategy to boost sales

Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...

Whitbread appoints EHS 4D for CRM activity

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

Think BR: The language of local social

. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have. The idea of swapping a relationship with your ...

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform

Waitrose unveils first loyalty card in strategic shift

groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...

Editor's Comment: Waitrose seeks return on loyalty

to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.