BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
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How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
Global Radio appoints SeeSaw's Matt Rennie as enterprise director
28 Oct 2011 | by Maisie McCabe
Rennie will be charged with bringing together several elements of Global Radio's business including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. In the new role Rennie will also be responsible for developing new commercial digital and broadcast opportunities ...
Will ads on Twitter be a hit?
15 Sep 2011 | by Alasdair Reid
brands may use it for social CRM and the odd clever campaign. The trick will be to keep the ads relevant ...
Harrods launches media division
23 Aug 2011 | by Maisie McCabe
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
Apple 'headed for tablet monopoly', claims software chief
13 Jul 2011 | by Nicola Clark
sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...
Twitter at five: the rise of the tweet
21 Mar 2011 | by Sarah Shearman
brands with a new CRM channel and a way of driving sales, the most famous case being Dell, which said ...
Global Radio restructures sales team
22 Nov 2010 | by Maisie McCabe
and CRM. He reports to sales director Ed Chalmers. ...
Starcom MediaVest Group invests in analytics with new hire
11 Nov 2010 | by Arif Durrani
Namruti will lead the group's data and analytics hub in the UK, and deliver strategies and analytics leadership for SMG clients at both a local and regional level. The analysts are responsible for projects across both offline and digital media, econometric and investment planning analysis, database, CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
