Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
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Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
Think BR: Ethical consumer trends
09 Sep 2011 | by Jane Asscher
explains the increasing number of companies with active CSR and CRM programmes which, in many cases, have ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
will act as the brand s digital and social CRM agency, while OMD International will be responsible ...
Kelkoo hires Simpson as it launches brand review
31 Aug 2010 | by Jennifer Whitehead
Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition. He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has ...
HMV Group names Sim as first group marketing director
09 Aug 2010 | by Jennifer Whitehead
, the group marketing function has been restructured with three new departments: group CRM; brand creative; and brand marketing. As part of the restructure, Matt Button has been promoted from head of CRM at HMV to lead the group CRM function, which will be responsible for the purehmv and Waterstone's Card rewards ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Emirates draws on Damien Hirst for frequent flier relaunch
03 Jun 2010 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The relaunch coincides with the 10th year of the CRM programme ...
Starwood Hotels kicks off pitch for global CRM business
27 Aug 2009 | by Matt Williams
for a direct marketing network to handle its global CRM business.
T-Mobile appoints Dave to a five-year brand-strategy task
09 Jun 2009
the role this week, will be responsible for revenue development through CRM, loyalty and retention, brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
