Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
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Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
Revolution Masterclass: Online video
15 Feb 2011 | by Trevor Clawson
as a sales resource, or it could be used as part of a CRM strategy." For instance, instructional ... the benefit of audio-visual aids. A commitment to CRM video also emphasises a brand's willingness to provide ... , while instructional videos serve a CRM purpose 3 Experiment: Use more than one piece ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
