Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...
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Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Wallet, is attempting to integrate e-commerce data with its social CRM intelligence....to be the key to better CRM management. He said Facebook is the "best CRM database as it is self ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
