B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Elvis and UM scoop Johnston accounts
26 Apr 2012 | by Sara Kimberley
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...
L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
Department of Health appoints DraftFCB to health visitor brief
16 Mar 2012 | by Sara Kimberley
The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief
Agencies line up for Asda CRM business
08 Mar 2012 | by Anne Cassidy
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
DraftFCB scoops LighterLife creative
16 Feb 2012 | by Sara Kimberley
The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
Four Seasons Hotels calls review of global accounts
12 Jan 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
