Trading Places: This week's people moves in advertising, marketing and media
22 Oct 2010 | by Staff
, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 ...
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Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
will act as the brand s digital and social CRM agency, while OMD International will be responsible ...
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
marketing led to a job offer as a CRM specialist at Ernst Young. However, BMW, where Hudson had helped set up a CRM and e-commerce operation, stepped in with an offer of its own. He was appointed UK marketing ...
Kelkoo hires Simpson as it launches brand review
31 Aug 2010 | by Jennifer Whitehead
Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition. He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
WPP highlights investment in digital for future growth
23 Apr 2010 | by Daniel Farey-Jones
, together with non-proprietary information such as social media content, web analytics and client CRM data ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
, which has enabled it to offer advertisers not just strategic advice on loyalty, CRM, research and data ... in what he calls the 'participation nation'. 'Social media and social CRM is the way that future ... . This will be completely integrated, work-powered and enabled by strong digital and CRM skills. The best will get better ...
Close-Up: Football turns to advertising to win over fans
26 Mar 2010 | by Matt Williams
, are not impressed. However, to combat this, clubs are in a better position to roll out more effective CRM ... was the perfect example of a successful CRM programme," Falk says. "While we were probably in a better position ...
Volvo 'The Naughty Volvo' by Arnold Worldwide
10 Mar 2010
on and offline CRM elements, produced by EHS 4D. ...
Taking a punt on digital
09 Mar 2010 | by Chris Ellery
. Future activity includes greater CRM and a push into video. 'The days of putting a display ad on MSN ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
