24 May 2012
| by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity.
Additional pre-launch activity will see CRM, direct and email ...
24 May 2012
| by John Owens
, but they are continually developing.
'Social media-led CRM (customer relationship management) is a really interesting ...
in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
17 May 2012
| by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design.
The network ...
17 May 2012
| by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
14 May 2012
| by Matthew Chapman
on introducing a loyalty CRM platform if they really want to play successfully in this space.
Jamie Matthews ...
10 May 2012
| by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme.
The review follows the appointment ...
27 Apr 2012
| by Sara Kimberley
-Mobile.
Cruickshank said: "We feel Nathan's experience in brand and integrated comms, alongside his solid CRM ...
26 Apr 2012
| by Sara Kimberley
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield.
Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media.
Johnston, which previously worked ...
18 Apr 2012
| by Noelle McElhatton
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
17 Apr 2012
| by Hannah Crown
Lucre has been enlisted to make a name for business consultancy and IBM partner Portal.