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activity. The campaign drives consumers to a dedicated Facebook page and Ecover s CRM programme ...
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
The agencies were appointed after a rigorous review of the company s global marketing needs across advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying. A source close to the situation said that around 14 people would be made redundant from Draftfcb s London office ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a ... , the head of CRM at Philips, said: "WDMP will be at the forefront of helping us to develop our CRM strategy ...
The CRM strategy and creative development for the launch will be handled by direct agency Flourish, which was appointed in July. The first phase of launch activity will include an email and banner campaign. Products will be available to purchase from this week. The collection is positioned ...
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
( 100m) CRM and ad account to DraftFCB without a pitch. ...
Jones, who oversaw digital marketing and CRM activity at the National Lottery, has also worked for MSN, Orange, AOL and eBay, across interactive TV and mobile platforms. He will now be responsible for managing the direct services business and brand development strategy for John Lewis, reporting directly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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