17 Apr 2012
| by John Reynolds
Professionel.
Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
27 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ...
believe this is a strong asset for our brands."
Rival cosmetic brand L'Oreal launched its first CRM ...
07 Dec 2011
| by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform
02 Aug 2011
| by Sarah Shearman
, an international CRM director to lead the roll-out of its 'Love Your Body Club', and a head of creative com ...
27 May 2011
| by Nicola Clark
digital activity, Wilding has created an integrated digital platform of social media, websites and CRM ...
19 May 2011
| by Sara Kimberley
L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.
10 Feb 2011
| by Sara Kimberley
, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...
25 Jan 2011
| by Daniel Farey-Jones
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself.
Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme.
Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
14 Oct 2010
| by Katherine Levy
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK.
Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...