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L'Oréal hires former BK marketer Power

Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...

Clarins goes for direct sales with digital rollout

president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

L'Oreal unveils £20m online CRM campaign

L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships

SCA Hygiene meets shops for CRM brief

SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform

L'Oréal eyes loyalty in latest Body Shop re-positioning

, an international CRM director to lead the roll-out of its 'Love Your Body Club', and a head of creative com ...

Power 100 Nxt Gen: Caroline Wilding, John Frieda

digital activity, Wilding has created an integrated digital platform of social media, websites and CRM ...

Gyro wins £20m CRM account from L'Oréal

L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.

L'Oreal calls UK CRM review

, Panlogic and Rapp for its direct marketing and CRM business. It currently uses a number of agencies across ...

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

L'Oréal reviews European digital media

Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.