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Omega Pharma has appointed Stephens Francis Whitson (SFW) to handle a CRM brief for a new product...The agency was awarded the business following an informal pitch and discussions with a number of agencies. SFW will work alongside sister agency VCCP Health, which works on the 3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
significant appointments have been to hire LIDA to run the enhanced CRM business around its Advantage Card ...
marketing, digital, CRM and eCRM. The first pieces of work, which will include the launch of a new website ...
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
CREDITS Project: Intrepid traveller Client: Ginny Macklen, head of CRM, Virgin Holidays Brief: Entice ... team Client: Simon Cobby, head of CRM, News Group Newspapers Brief: Encourage sign-up to the 2008 ...
with the creation of new directors for loyalty, CRM and customer communications and in-store marketing. Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card ...
LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity...Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London. The pharmacy, health and beauty retailer has drawn up a shortlist of agencies to pitch for the CRM programme. Boots Health Beauty magazine ...
. Directors of loyalty, CRM, customer communications and in-store marketing will also be appointed as part ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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