RBS Group plans social media forum initiative for banking brands
17 Nov 2011 | by Sarah Shearman
' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its
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Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
. ALAN GILMOUR - Head of brand, CRM and PR, Cogent Elliott (and formerly of Lloyds TSB) We have seen ...
RBS seeks agency for branch brief
22 Sep 2011 | by Sara Kimberley
The bank has approached a number of agencies, including non-roster shops, with the CRM brief. Activity will tell customers that RBS plans to offload hundreds of its branches in a process that could ... with CHI Partners' agency The Box on CRM campaigns for its retail banking division. RBS also works with M ...
Trading places: this week's people moves
26 Aug 2011 | by Staff
) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
Brand Health Check: RBS
01 Apr 2011 | by Rachel Barnes
Gilmour, now head of brand and CRM at consultancy Cogent Elliot, and former Capital One vice ... and CRM, Cogent Elliot You have to feel sorry for RBS. On the one hand, the City, the Treasury and we ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Sainsbury's Finance appoints Tangible
19 May 2010 | by Maisie McCabe
account director Kate O'Donovan and Howard Barber, head of CRM planning and insight. They will work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
