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CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Gilmour, now head of brand and CRM at consultancy Cogent Elliot, and former Capital One vice ... and CRM, Cogent Elliot You have to feel sorry for RBS. On the one hand, the City, the Treasury and we ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
OgilvyOne won the account following a pitch against Zurich's incumbent agency, Publicis Dialog, and will be responsible for digital marketing, e-mail, CRM, database marketing, data analytics and direct mail on the account. The agency will also redesign and build a new website for the service, which is to be fully ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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