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Coca-Cola deepens involvement in mobile

LeBron James. Best brand on mobile went to A N Media and Velti for the CRM work on Associated ... CRM Best content: AKQA for Nigella Quick Collection Best content discovery personalisation ...

Britvic launches UK digital and CRM review

Britvic is looking for an agency to handle its UK digital and CRM activity....are not looking for a digital agency nor are we looking to replace our current CRM supplier. We are in regular ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Rubicon signs up as cricket partner with the ECB

efforts in digital channels in support of its CRM scheme, 12th man, as well as further harness social ...

Youth marketing: four trends in reaching the CyberGens

motivates them. With CRM, online interaction and loyalty schemes, one-to-one engagement has the potential ...

FMCG giants cut spend on online display ads in Q1 2009

, in CRM programs, and in their own websites. While spending on display ads has fallen, the amount ...

Twinings launches Christmas direct marketing campaign

direct feedback from Twinings. The catalogue will be mailed to the Twinings CRM database and will also ...

Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

AnalogFolk wins UK Belvedere account

AnalogFolk picked up the account after a pitch against undisclosed agencies, and will initially develop on- and off-line CRM programmes for the spirit brand. The account will cover all of the Belvedere variants, which include Intense, Vodka, Cytrus and Pomarncza. The win is the first retained account ...

AMV scoops digital Twinings business

an online campaign next year. Digital communications will include websites, e-commerce and e-CRM programmes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.