Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
and CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg ...
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Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
Yakult unveils revamped site with lifestyle focus
10 May 2011 | by Ed Owen
Yakult is relaunching its website ahead of a major CRM drive, as the brand switches the theme...and marketing director. The CRM push, created by direct marketing agency Elvis, will follow later this year. ...
Elvis lands digital and CRM for Yakult
07 Apr 2011 | by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business..... It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has ... for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications ...
DLKW Lowe scoops Organix business
10 Mar 2011 | by Matt Williams
of digital campaigns for the brand and developed its CRM activity. Organix is the bestselling baby ...
Rachel's Dairy appoints HMDG to advertising account
25 Feb 2011 | by Sara Kimberley
on board as our new partner." Zenith is the incumbent media agency and Haygarth leads the CRM ...
'Rotten made the hairs on my neck stand up'
13 Aug 2010 | by John Tylee
central to its development. "As a result, we have been doing a lot of work on CRM," Fraser says. "Now we ...
MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...The review, which took place in March, was sparked by Kraft s interest in increasing its CRM spend, having not invested in the discipline in recent years. It followed Kraft s takeover of chocolate giant Cadbury in February, in a deal worth 11.4bn. In March, MRM Worldwide was appointed alongside Proximity ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Haygarth wins Heinz digital brief
03 Jun 2010 | by Sara Kimberley
Haygarth already holds Heinz's CRM business, having been appointed to the account last year. Heinz aims to become one of the leading branded baby clubs in the UK and mothers' favourite source of infant feeding and nutritional information and advice. Haygarth has already started work on a new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
