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TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising
07 Oct 2009 | by Matt Williams
TBWA\Media Arts will work on the brand s above-the-line advertising business, Rapp will handle CRM and eCRM, as well as implementing the brand s creative campaigns in the US, and Wolff Olins will be responsible for creating Skype s global strategic branding. All three will aim to build a clear global brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



