Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
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Top 50 Digital Consultancies
24 May 2012 | by John Owens
, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
PictureBox seeks CRM agency
20 Jan 2012 | by Sara Kimberley
an agency to handle its CRM account....'s first retained CRM agency. Parent company Universal Pictures currently splits its advertising business ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
of freedom. Now campaigns can be mapped across a greater breadth of channels than ever before. CRM ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, store locators, or promotional games that are essentially sales and CRM tools, rather than true content ...
L'Oreal unveils £20m online CRM campaign
07 Dec 2011 | by Sarah Shearman
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...
Think BR: The language of local social
23 Nov 2011 | by Duncan Ogle-Skan
. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have. The idea of swapping a relationship with your ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
complete the course, which includes modules including customer relationship management (CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
