Premium travel operator Western & Oriental in brand refresh
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
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Iris pairs up with US media company Meredith Corporation
21 Oct 2011 | by Sara Kimberley
The partnership will combine Iris's global creative services with Meredith's content and CRM capabilities. Iris will share its consumer insights with Meredith, which publishes a range of home and lifestyle magazines and has 12 broadcast stations, to offer clients a range of services, such as loyalty ...
Harrods launches media division
23 Aug 2011 | by Maisie McCabe
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
to the changing priorities of brands.' Sandra Grasso Head of marketing communication and CRM, Maserati ...
My Media Week: Jonathan Foster Kenny, Bloomberg BusinessWeek
22 Apr 2010 | by Harriet Dennys
notes into our CRM tool Saleforce. I call Emilio, our Italian rep, to follow up on the proposals ...
The Economist seeks agency for DM business
11 Mar 2010 | by Matt Williams
The publication is owned by the Economist Newspaper Group and has approached agencies directly in a bid to appoint a retained agency to its DM business. In recent years, The Economist has used an in-house marketing team to handle its DM and CRM campaigns. However, before bringing the work in ...
Bauer appoints Silverpop to email marketing brief
03 Dec 2008 | by Nikki Sandison
LONDON - Bauer Media has appointed Silverpop to create a wide-ranging email CRM programme as part
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which ...
Royal Mail supports customer publishing industry with research incentive
12 Jun 2008 | by Staff
been an advocate of the customer publishing industry and its power as a marketing and CRM tool. "We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
