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prevalent as brands, services and organisations look to ensure they have a robust CRM strategy ... to ensure any game-like elements are included on merit and have a defined purpose within a CRM strategy ...
of games including Fifa, Need for Speed and Mass Effect. TBWA\London will handle digital, social, CRM ... in Manchester as EA boosts investment in CRM across Europe. TBWA's Sydney agency, Whybin\TBWA, will handle EA's Asia-Pacific CRM activity. In February, EA retained Wieden Kennedy Amsterdam alongside AKQA ...
-building and customer relationship marketing. Game Group's new CRM focus comes after it pledged to triple its digital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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