Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
the CRM application Salesforce only this year, quipping that doing things like this made the club "a one ...
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London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
is responsible for our CRM campaign and we have built a very significant database of 5m people who are fans ...
School Reports 2011: Iris
05 Sep 2011 | by Staff
redundancies in London as it integrated its digital, CRM and consultancy businesses into its main agency ...
Agencies line up for Ladbrokes CRM brief
21 Apr 2011 | by Matt Williams
communications, with a major emphasis being put on its use of data and CRM. Ladbrokes, which has more than 2 ...
Rubicon signs up as cricket partner with the ECB
21 May 2010 | by Joe Thomas
efforts in digital channels in support of its CRM scheme, 12th man, as well as further harness social ...
Honda launches digital campaign for VFR1200F motorcycle launch
27 Nov 2009 | by Jacquie Bowser
timer combined with an email and CRM campaign was used in the run up to the launch of the main site ...
Brand Health Check: Bridgestone
24 Nov 2009 | by Ed Kemp
, such as driver experiences, and CRM activity. Angus McGougan business director, Fast Track Formula One has ...
Nintendo to tap into rugby fanbase at Twickenham
04 Nov 2009 | by Jacquie Bowser
and Wii Fit Plus will be promoted through an integrated marketing campaign across perimeter signage, CRM ...
Athletics body UKA names Goodform as CRM agency
25 Jun 2009 | by Staff
LONDON - UKA, the governing body for athletics, has appointed sports CRM specialist Goodform as its
HS&P launch CRM product for football clubs
02 Feb 2009 | by Staff
The new product will include advice on CRM and illustrate how it is used in other sectors. It will also seek to help clubs grow and improve their databases and create uplift in non-core areas ... shows us that there are CRM principles that can be transferred and adapted to the football sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
