Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
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Iris pairs up with US media company Meredith Corporation
21 Oct 2011 | by Sara Kimberley
The partnership will combine Iris's global creative services with Meredith's content and CRM capabilities. Iris will share its consumer insights with Meredith, which publishes a range of home and lifestyle magazines and has 12 broadcast stations, to offer clients a range of services, such as loyalty ...
Mazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
BBC and DM agencies in talks over eCRM brief
04 Mar 2010 | by Matt Williams
to capitalise on the benefits of CRM, predominantly because it has less need to target specific viewers ...
Me & My Mentor
25 Feb 2009
Mark Kelleher, Head of One to One (CRM) and head of technology, BBC Marketing, Communications
MTV redesigns UK website
25 Feb 2009 | by Sarah Johnson
The site is being redesigned to give better navigation. It will introduce a new search engine to give users faster access to information on artists and shows. The site will use trend forecasting, SEO and social media tools to boost traffic. CRM will be used more extensively to promote individual shows ...
BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
range of other unspecified direct marketing messaging services, and provide associated CRM tools. No agency currently handles the direct marketing and CRM for the iPlayer application, although, in July ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
to mail and be damned,' says Pamela Bath, director at market planning and CRM consultancy Blueberry Wave ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
