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Industry view: Does M&S's new value food range hit the spot?

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

Harrods launches media division

The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...

John Lewis shifts budget into second half of year

point highlighted by its search to fill the new role of head of insight and CRM. While Inglis said ...

Is advertising a key Christmas ingredient?

certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...

Very.co.uk bids to interest young mothers

Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...

French Connection activates online customer reviews

and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ... by CRM manager Katie Palmer. Balderton, which also has investments in Betfair and LoveFilm, confirmed ...

My-wardrobe.com plans heavyweight marketing drive

the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate ... are 'culturally specific'. Although My-wardrobe has run CRM activity in the past, it intends to develop a more comprehensive programme to drive loyalty. This will be handled by CRM manager Katie Palmer. Palmer joined ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Cementing the partnership

, the marketer is now looking to use CRM and digital more effectively; John Lewis currently has no strategy ...

 

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